Sales & Business Promotion

The best sales and business promotion organizations orient around the customer—and rely on analytics, agile processes, and a test-and-learn culture to create more personalized experiences. Global Metals Component marketing and sales consultants guide the way. We help companies develop the underlying human and technical capabilities that enable a more agile, data-driven marketing and sales function. Balancing go-to-market innovations with traditional sales-force levers is key to getting sales right. We help clients improve the effectiveness of their marketing and sales strategy by adopting new trends in data-driven selling, digitization, and selling models.

Customers are rapidly shifting how they learn about—and buy—products and offerings. We help transform companies’ GTM approach by integrating the tools and data and analytics that direct sales activity into their marketing and sales strategy.